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We look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue