online
A hotel’s guide to image SEO in 2018
Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]
The Top 3 Features to Look for in a Hotel Booking Engine
Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings […]
The Mobile Booking Trends of Luxury Hotels
Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow […]
Facebook is Changing and So Should Your Hotel Content
Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]
Dreaming to Booking Part IV: Capitalize on the Booking Phase
Finally, after the daydreaming, advice-seeking, and travel planning comes to an end, the long-awaited moment arrives where travelers are ready to book. This is the moment of truth where your […]
Expedia and Priceline battle the digital duopoly
An older gentleman stands in front of a temple in Siem Reap, Cambodia, gazing up in wonder as sunlight glints off his white hair and wizened face. As he begins […]
What Recent TripAdvisor Changes Mean for Hoteliers
There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality industry to date. NB: This is an article from Revinate With […]
Should Hoteliers be Concerned with Amazon Disrupting Online Travel?
A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was in the news with a number of opinion articles on the subject being published. “Online […]
Dreaming to Booking Part III: How to Capitalize on the Planning Phase
The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]
Overdependent on OTAs? You need to rethink your distribution mix
“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]
