online

It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]

Operating in a highly competitive environment where more hotels are trying to secure the right guest for the right price – it has never been harder, nor more important for […]

This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters […]

In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]

Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets. […]

Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into […]

Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]

Analysts are divided about whether TripAdvisor is de-emphasizing its Instant Booking initiative, and while the company asserts that Instant Booking remains supported and available, it also acknowledged recently that growth […]