online

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

Through our conversation you will hear more about HJiffy, as we dig deeper into the backstory of how the company came about and the reasons for starting it