online

Guest acquisition costs are rising, and the consequences for hotels seem obvious. Increased costs lead to decreased profitability, and a hit on asset value. NB: This is an article from […]

Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen how many hotels have signed up to Google’s own booking engine – despite its low entry costs.

From redesigning your website to rolling out new marketing campaigns, you spend plenty of resources boosting online traffic. And you should—your property’s website is your store-front to the world. NB: […]

Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first […]

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, […]

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, […]

We get questions from our clients on a regular basis when something in their data doesn’t feel right, has had a sudden change, or just doesn’t make sense. Here are […]

The Digital maturity trends report by Adobe shows that the Travel & Hospitality Industry has grown 18% since 2016. NB: This is an article from hi Inc This growth has […]

“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced […]

You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s […]