online

How TripAdvisor Keeps Fake Reviews in Check

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

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The Best Market Mix During High and Low Occupancy

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to […]

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In a Multichannel Environment, Only a Clean Rate Strategy will Survive

All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]

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The MetaSearch Landscape: What the Future Looks Like

Chances are, if you’ve ever booked a holiday, you’ve used a metasearch engine! Google Hotel Ads, Trivago and TripAdvisor, for example, are all major examples of this type of site. […]

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Google Promoted Hotels Available on Mobile

Promoted Hotels placements have been introduced to mobile, expanding their presence on Google Hotel Search. NB: This is an article from Koddi As is the case in desktop search, Promoted Hotels will appear […]

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The 3 Biggest Mistakes Hotels Make with Online Reviews

There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]

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What is Google My Business Q&As and Why It Matters

You can take this Google My Business Q&A feature one step further by creating your own FAQs to get ahead of your users and anticipated questions

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Does Airbnb Really Need to Join Google’s New Vacation Rental Business?

When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb

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6 Questions Hotels Must Answer Before Leap to Facebook Messenger Bots

Chatbots can’t handle all issues that guests have, but they can take care of many and no platform has made it easier to get started than Facebook Messenger

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Airbnb Listings Spotted on Google Hotel Ads

While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]

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