online

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them