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Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs