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If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought