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Why Accurate Content Is The Most Important Hotel Amenity

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

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The Evolution of Google Hotel Search Results

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

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Can Manus.ai Advanced AI Agent Navigate Your Booking Engine?

The idea of this test is simple: to use an AI agent to complete a hotel booking on popular booking engines. We started out with a few questions in mind:

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5 OTA Mistakes That Could Be Hurting Your Revenue

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

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Multi-Channel Abandoned Cart Recovery Playbook

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

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The Three Shifts Shaping the Future of Hotel Content

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

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How to Manage OTA Bookings and Commissions Profitably

Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

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people conducting a search with futuristic overlay reflecting how search is changing from ranked blue links to curated recommendations

Search is Shifting from Ranked Blue Links to Recommendations

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

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man thinking reflecting why hotels must rethink their search and digital strategy

Why Hotels Must Rethink Their Search and Digital Strategy

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

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icons on mobile phone including well known ota companies asking which is the biggest in europe

Who Is the Biggest OTA in Europe?

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

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