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By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

AI powered hotel guest messaging is the trifecta of effortless communication, better guest experiences and more direct bookings

Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Unlike traditional search engines that show a list of links, AI search offers direct answers, personalized recommendations, and conversational responses