online

How to Identify AI Traffic Coming to Your Website

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

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How to Write AI Search Optimized Hotel Content

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

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How to Create a Website that Builds Trust and Drives Bookings

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

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Optimising Your Hotel’s Online Listings

Instead of treating OTAs as a necessary evil, successful hotels today treat their listings as something far more useful. A shop window. A discovery source

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How Mobile Booking Will Dominate the Hotel Industry in 2026

We’ve analysed booking data from hundreds of clients to identify the critical tipping point where mobile traffic finally translates into dominant revenue

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Gmail Gemini Era: What it Means for Hotel Email Marketing

Gmail’s Gemini-powered inbox does not change email marketing. It sharpens it. Now is the time to refocus, refine, and rebuild with attention in mind

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AI Can Transform Social Media Marketing (With Human Guidance)

AI is not the whole answer, simply a new ingredient.
Useful, powerful, sometimes brilliant, yet only ever as good as the humans guiding it

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Travelers Are Using AI to Plan and Book, But Not How You Think

What we’re seeing is a classic behavior shift. Travelers don’t abandon familiar planning routines until they experience something meaningfully better

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How Agentic Hotel Distribution Can Become a Revenue Multiplier

When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense

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How to Get Started with Organic Reddit Hotel Marketing

Unlike Instagram or Facebook, where polished visuals tend to dominate, Reddit thrives on honesty and conversation. That makes it powerful

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