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While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk

Don’t simply hope for guest reviews based on goodwill alone. A proactive approach, offering a gentle nudge, is often necessary to encourage reviews

Hotels must focus on refining their strategy for direct bookings with specialized tools that align with the needs of today’s travelers

Does the advent of AI agents signal the beginning of the end for third-party bookings, or are we simply entering a new phase in the OTA relationship

When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings

Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue

Let’s explore why review insights for hotels matter, how to optimize your Booking.com presence and key tips for feedback management

We decided to test Operator on 10 common hotel booking engines to see how an AI agent could interact with them and whether it can successfully book a room