online

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

A hotel newsletter often fails because they’re built around what the hotel needs (bookings, revenue, etc) rather than what the guest wants

To rank for featured snippets, Google needs content that is structured, relevant and clearly answers user queries. Content that is search engine optimized

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management

MCP. GEO. Agentic AI. LLMs. They are dropped into conversations as if everyone already knows what they mean. Most people nod along

There are techniques you can deploy to help you extend your booking window, giving you more lead time, steadier occupancy and healthier ADR

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque