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Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
The EU DMA: Impact on Google, Booking.com and Beyond
We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com
What is Search Impression Share in Google Ads?
It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play
Top 10 Hotel Marketing Strategies to Boost Your Bookings in 2025
We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year
How to Optimize Your Hotel Website to Drive Group Sales
Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue
Mastering the New Search Landscape: Optimise for Voice & AI
Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup
How to Boost Direct Bookings with Effective Data Use
Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings
Ad Frequency: Why It Matters and How You Can Control It
Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time
Are Third Party Sites Holding Your Profits For Ransom?
You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]
