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The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines

For hotels, the issue is strategic uncertainty. In Google’s world you broadly know the rules. In the AI world, organic visibility is still opaque

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive