mobile
Why Google woke up and smelt the travel coffee
Google has never been lacking in confidence – and that’s not just because it has a market cap of $487 billion and last year took in $74.5 billion in revenues. There […]
The Big Tech Drive to Encourage Loyalty
Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]
Winning Mobile Bookings In Metasearch
NB: This is an article from Koddi It’s cliche to say, but mobile has been and continues to be one of the areas where we see the most growth. Not […]
Book. Stay. Go. Launches SaaS Marketplace
Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]
Marriott delivers seamless, consumer first experience
A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]
Hotel Websites Optimised for Mobile Will Rank Better
NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]
The rise of mobile and social as performance channels
Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]
Booking.com reserves mobile messaging for real-time customers
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]
How luxury brands should engage on Instagram & Snapchat
What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as […]
How to use Twitter to engage & listen to guests
NB: This is an article from SiteMinder When it comes to posting and sharing content, Twitter is less effective than Facebook and Instagram, and staff can find it overwhelming to […]
