marketing

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience

Here are five hotel emails your guests expect… Are you sending them to every guest? Let’s dig a little deeper into the purpose of each type of email

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses

There isn’t a one-size-fits-all approach to hotel email marketing, but reviewing your strategy will provide a solid foundation for reaching your audience

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign