marketing

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

What better way to let potential guests know that you’re serious about creating memories for your guests than to share posts about it?

As customers have their inboxes flooded with messages, offers, and advertisements, how do you ensure your emails stand out? The answer is to segment

For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed