marketing

Personalization vs Privacy – What do Hotel Guests Prefer?

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

Read more

two people capturing a balloon festival reflecting the evolving role of experiences in leisure travel

The Power of Influencers and How To Successfully Collaborate

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

Read more

Future of Hotel Distribution is Based on Data-Driven Commercial Strategies

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

Read more

Your Relationship With OTAs Doesn’t Have to be Toxic

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Read more

Conversational Marketing for Hotel Brands

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

Read more

Hyper Personalized Marketing in Hotels: Try These 8 Audiences

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

Read more

view of a hotel and apartments with swimming pools illustrating how a property can become a destination in own right with a strong brand strategy

Branding Strategies to Transform Your Hotel into a Destination

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

Read more

Travelers Turn to OTAs for Research and Planning

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

Read more

Revamping the 4Ps: A Modern Approach to Hotel Marketing Success

This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step

Read more

9 Email Marketing Campaigns To Boost Revenue And Guest Engagement

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

Read more