marketing

Understanding and tracking micro conversions in your hotel website can provide actionable insights and GA4 can help significantly

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F

Whether you are just starting out or are looking to refresh your hotel’s digital marketing efforts, here are some key steps to consider for your strategy

Travelers are interested in hotels using artificial intelligence to analyze their travel data for more targeted and relevant advertisements and offers

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse