marketing
Digital Marketing Checklist for Hotels in 2022
Hotels can use digital marketing to create marketing miracles with proper strategies, tools and creativity – nearly 60% of reservations are done digitally
Direct Hotel Bookings – Why Meta Matters
Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one
The Importance of Crafting Your Hotel Brand Story
Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be
Bing Hotel Price Ads, a New Showcase for Your Direct Sales
Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name
How to Analyze Your Hotel Marketing Campaigns’ ROAS
Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”
Guide to Organic and Paid Influencer Marketing
With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared
Google Free Booking Links Real Opportunity to Supercharge Direct Booking
You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities
How Do You ‘Own Your Hotel Search Results’ in 2022?
Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?
Hotel Email Marketing – How and Why to Get Started Now
From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing
3 Barriers to Hyper-Personalized Guest Experience and How To Fix Them
We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey