marketing

Here are just a few reasons why it’s important to use social media in your digital marketing for hospitality strategy

Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

The General Manager who puts more effort into the commercial work in the hotel will likely steal market share from the competition

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience