marketing

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

AI has the potential to revolutionize the way hoteliers market their properties and services. Here are some ways AI could change marketing for your hotel:

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

It is easy to agree hotels want their commercial roles, such as marketing, sales, and revenue management, to be productive in growing revenue and profits

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line