marketing

By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates

Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here

Whether you’ve noticed peak occupancy slipping or simply want your property to stand out, revisit your summer marketing campaigns and try something new

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

A Revenue Manager plays a crucial role in branding by aligning pricing and revenue strategies with the overall brand positioning and objectives