marketing

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

Do we give the same attention and budget to other revenue drivers? Whose job is it to optimize profit across these segments? Sales, Marketing, Revenue?

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions