marketing

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

Let’s break down why WhatsApp is the MVP in hotel guest communications. We’re talking engagement through the roof – far surpassing old-school email

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

Hoteliers should prepare to adjust their PPC strategy to take advantage of these tools that streamline marketing efforts and reduce inefficiencies

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints