marketing

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

CPOR is a crucial metric in the hotel industry that helps measure the efficiency and profitability of a hotel’s operations. It stands for cost per occupied room, which means the […]

Autumn’s cooler temperatures, smaller crowds, and vibrant foliage present a unique appeal. Here are 15 ways to boost your fall occupancy right now:

In the hotel industry, positioning is crucial because it directly influences the types of guests you attract and how much they are willing to pay

The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products

We’ll cover eight top email marketing tips that can help your hotel maximise its email campaigns and grow its guest list.

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy