marketing

view of a hotel and apartments with swimming pools illustrating how a property can become a destination in own right with a strong brand strategy

Branding Strategies to Transform Your Hotel into a Destination

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

Read more

Travelers Turn to OTAs for Research and Planning

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

Read more

Revamping the 4Ps: A Modern Approach to Hotel Marketing Success

This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step

Read more

9 Email Marketing Campaigns To Boost Revenue And Guest Engagement

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

Read more

Getting Your Hotel Ready for Autumn Bookings

When you’re plotting out your autumn campaign strategy, make sure you include all the potential online channels your guests could be spending their time on

Read more

person holding mobile phone reflecting disruptive shifts in travel search that each hotel must know about

3 Disruptive Shifts in Travel Search Every Hotel Should Know

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Read more

trivago logo for mirai article about their new net cpa on consumption offering

How to use Trivago Book & Go

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

Read more

The Biggest Mistakes Hotels Make in Photo and Video Production

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery

Read more

hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Maximize Returns: Navigating Budgets and Costs in Hotel Paid Search

Paid Search can be a game-changer, but only if managed efficiently. Here we explore essential steps to help hoteliers optimize advertising costs and budgets

Read more

Authenticity: Elevate Direct Bookings with User Generated Content

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

Read more