marketing

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

A recent survey found nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels use social media in 2023?

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

Staying updated with these digital marketing trends you can reach out to a bigger audience and optimise your resources to achieve better results