marketing

SUMMARY: “It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we’ve got on our members […]

The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place in the playbook of travel technology tools – has filled hundreds of […]

Almost seven months since the proposed acquisition was first announced, a major lobbying group has come out against Expedia-Orbitz deal. The American Hotel and Lodging Association says it registering its opposition to the […]

Western European marketing executives expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising and branding to e-commerce and customer retention, a new […]

Dayuse – a website through which consumers can book hotel rooms for daytime use – claims to be altering the face of hotel booking. The French company, which was founded […]

“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a guest may create about your hotel including social media posts, […]

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]

French global hotel giant Accor has taken over Fastbooking, the French market leader in helping hotels market directly to guests via the Internet, the companies revealed today. The deal has received a blessing […]

Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality […]