marketing

Marriott International is calling its new direct booking campaign just another “common practice” aimed at creating awareness of its website for travelers who choose to make their own hotel reservations. […]

Marriott has angered a major travel agency group with its latest advertising campaign to encourage travellers to bypass intermediaries. The campaign was launched earlier this week under the title #ItPaysToBookDirect […]

SUMMARY: “It felt like we had the opportunity to really do something that was much more really member-centric and really use all the data that we’ve got on our members […]

The industry buzz around “Big Data” is deafening. ‘Big Data Analytics ‘ – its uses, abuses, and place in the playbook of travel technology tools – has filled hundreds of […]

Almost seven months since the proposed acquisition was first announced, a major lobbying group has come out against Expedia-Orbitz deal. The American Hotel and Lodging Association says it registering its opposition to the […]

Western European marketing executives expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising and branding to e-commerce and customer retention, a new […]

Dayuse – a website through which consumers can book hotel rooms for daytime use – claims to be altering the face of hotel booking. The French company, which was founded […]

“SEO is dead” is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update. It’s always a wild exaggeration of course […]

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a guest may create about your hotel including social media posts, […]

Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]