marketing
Four ways hotels can better compete against Airbnb
NB: This is an article by Alex Shashou, President & co-founder of Alice. There has been so much debate over the impact of Airbnb to the industry following CBRE’s research […]
How to develop a content marketing strategy for your hotel
NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]
Hotel Marketing: dangers of duplicate content
NB: This is an article by Megan Harr, Senior Copy & SEO Specialist at HeBS Digital Defining Duplicate Web Content Even the most discerning digital marketing professionals and hoteliers need […]
Treat your hotel website like a beautiful store window
NB: This is an article from SiteMinder, a leading cloud platform for hotels World-famous retailers such as Macy’s in New York and Harrods in London are renowned for their […]
How to Reduce Your Email Bounce Rate
NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate Even the best email campaign won’t be a success if your bounce rates are high. Your creative […]
7 Content Marketing Hacks For Travel Brands
NB: This is an article from Puzzle Partner, a boutique marketing agency that specializes in travel and hospitality From startups to Fortune 100, companies of all sizes struggle with keeping […]
How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
