marketing
Marriott scores 69% mobile engagement rate with loyalty campaign
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]
3 principles for hotels wanting to boost direct booking
The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, […]
5 Key Strategies to Market Your Hotel to Milliennials
NB: This is an article by Taylor Smariga of NetAffinity Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re […]
Social Media: Predictions in hospitality customer care
NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]
Hospitality: Increasing Direct Website Conversions!
NB: This is an article by Scott Yankton, President of Scott Yankton Consulting For the past 20 years I’ve been helping executives/businesses with their most challenging corporate initiatives. When I […]
3 Types of Keywords That Help Guests Find You Faster
NB: This is an article by Carolyn Murphy, Marketing Specialist with Revinate We’ve written a couple of times on the importance of a holistic search engine optimization (SEO) strategyand […]
4 Ways to Get More Direct Bookings from Google
NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]
Last-click attribution is so last year
Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]
Programmatic ads could do better at targeting a traveler
NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]
Engage with Mobile Travellers in the Micro-Moments of their Research Journey
What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]
