marketing
Personalisation and paradox of choice in online travel
From the Travel Distribution Summit, Europe Pamela Whitby hears that the travel brands helping consumers to find their perfect experience will be the winners. Carl Michel, the chairman of Veeve.com, […]
Review Response Examples: What Not to Do
NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate We recently hosted a webinar for hoteliers, How to Respond to Online Reviews. We cover this fairly often, since […]
13 Elements Hotel Marketers Should Test
There’s a plethora of tactics and strategies you can use to increase your hotel direct bookings. But if you’re looking for a quick guide to some of the most important […]
Technology. Making Digital Marketing Better.
Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So then why continue to manage online marketing the “old fashioned way” […]
4 ways to drive mobile engagement
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much […]
How doubling programmatic spend can boost marketing ROI
A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in […]
Hotels Can Compete for Revenue Against Airbnb
The Airbnb business model is driven by solid economic fundamentals but hotels can offer value as well Airbnb successfully delivers relevant and quantifiable advantages in saving time, defeating distance […]
25hours Hotels Rely on TrustYou for Reputation Management
NB: This is an article from TrustYou 25hours Hotels represent extraordinary design, innovation, and outstanding service. The current eight hotels in Germany, Austria, and Switzerland are individually adapted to each […]
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active […]
How Google is interpreting content in 2016
There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]
