marketing

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active […]

  There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]

NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]

  NB: This is an article from SiteMinder Apple’s Steve Jobs famously once said: “Design is a funny word. Some people think design means how it looks. But of course, […]

Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]

  Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]

  Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing. That […]

  Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one […]