marketing

Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being […]

Over the past decade, nothing has impacted travel buying more so than search and consumer access to mobile devices.  Now more than ever before, the customer buying journey has changed […]

The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]

Flagged properties have surrendered control of their marketing. What happens if results are poor? Key Takeaways: 7 out of 10 hotels in the US are flagged, but the brand’s national […]

As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space […]

Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing. Over the last several years, Google has drastically changed the way they present websites […]

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

Hoteliers today face a number of problems – coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, […]

Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]