marketing
The tightrope between privacy and personalisation for hotels
Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands. From their […]
How Can Social Media Supercharge Your Hotel Reservations?
Social media is critical to the success of any hotel’s digital marketing strategy. Despite this, hotels of all types and sizes are not using it to its full potential. Below […]
Social Media Advertising and Why It Is Important for Hotels – It Works!
Try to imagine life today without social media. Can you? Do you want to? Most likely not. Social media is everywhere and it plays a uniquely essential role in our […]
The search for real metrics in travel content marketing
The content marketing craze that developed over the last few years has been a fascinating phenomenon to watch. As the zeitgeist took root marketers retooled en masse and turned […]
Why Hotel Management Companies are Obsessed with Marketing Costs
Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among […]
5 Ways To Protect Your Hotel Brand Online And Increase Profit
A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel […]
How to Reach Your Hotel Target Market Through Content
Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]
Why Social Media is Essential for Hotels in Middle East
With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]
Managing your hotel’s local listings to improve SEO
Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers […]
How to Advertise on Instagram: A Beginner’s Guide for Hotels
Instagram is the best social media platform for engagement rates when it comes to visuals. And as a hotel, you know that visuals are a strong tool to sell your […]
