marketing

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often […]

Hospitality is a highly competitive business, especially nowadays, with so many options out there, all of them being eye-catching and promising. Travelers are given a wide variety of accommodation to […]

The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]

  As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop […]

Few things are more powerful than collecting positive social media reviews on sites like Facebook and LinkedIn. However, if you’re just sitting back and admiring these reviews, you’re missing out […]

With its detailed targeting options, Facebook advertising can be a fantastic source of bookings. But, you need to set up things correctly. If done poorly, Facebook advertising can cobble up […]

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]

To maximize booking conversion rates, your luxury hotel marketing strategies must target a specialized clientele that conceptualizes the travel experience in a unique way. The challenges you face are distinctive, […]

Creating a marketing plan for a venue can be challenging in general, making social media for venues even trickier. Whether you’re opening your first event venue or need some fresh […]

You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. […]