marketing

Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]

Back by popular demand… for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. NB: This […]

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a […]

The online challenges facing hotel marketers are constant and many. With technology taking giant strides forward and travellers becoming more savvy when it comes to online environments, standing out from […]

There are a lot of moving parts to juggle when running hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending […]

What does it mean to be a data-driven marketer? It means using information to make your hotel email marketing campaigns stand out from competitors’ and really hit home with recipients. […]

One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]