marketing
What is Hotel Guest Messaging and Why is it Important?
In today’s fast-paced hotel landscape, a guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty
Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand
How Lifestyle Photography & Video Drives Inpiration and Bookings
Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments
The Era of Predictive Tourism: Personalization Through AI
Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences
Future of Hotel Booking Policies: Flexibility vs Revenue Security
While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security
6 Ways to Increase Revenue with a Hospitality CRM
If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]
Maximize Google Property Promotion Ads for Your Campaign
Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities
How to Maximize the Launch of Your Hotel Digital Presence
A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website
How Can Google Analytics Help My Hotel?
Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing
Future of Influencer Marketing: From Visibility to Performance
Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action
