marketing

Marketing Priorities for Independent Hoteliers This Year

There are countless ways to promote your hotel. No-one can do it all. Use this checklist to establish your unique set of marketing priorities

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computer generated skyline with data overlays and bright light in one corner possibly reflecting a bright future for the hotel and travel industry

Unveiling the Future: Hotel and Travel Trends in 2024

As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year

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car with lights streaking by reflecting the fast changing landscape of the digital customer journey and the importance of understanding it

6 Strategies to Keep PACE With Changing Traveler Behavior

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

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RevMarketing Certification Pulling Back the Curtain of Modules 3 to 5

RevMarketing Certification: Pulling Back the Curtain on Modules 3 to 5

By participating in this RevMarketing course, you will gain invaluable insights, tools, and strategies to optimize your business and improve profitability

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funnel in a bottle reflecting the need to refine sem strategies for full funnel marketing

Market Trend: Refining SEM Strategies for Full-Funnel Marketing

A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert

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woman looking at a website and mobile phone reflecting the need for hotels to transform their website into a room selling powerhouse

5 Reasons Why Hotels Should Consider Microsoft Ads in 2024

What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024

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Hospitality Influencer Marketing: Build Authentic Partnerships for Wider Reach

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

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Strategies To Light Up Your Hotel Holiday Email Campaigns

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

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Thumbnail for video discussion The Future of Hotel Commercial Teams: It's Time to Evolve and Fly with HotelIQ

The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly

The  hotel industry is at a pivotal moment, hyperpersonalization and need for commercial teams to have a 360 view of the customer is paramount

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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