marketing

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

It’s time to put your brand out there. Use these latest marketing trends in hospitality to get in front of your target audience

Transitioning to an integrated commercial team is not just a structural change; it is a realignment towards a collaborative customer focused approach

A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors