marketing

For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals

Whether you’re a small boutique hotel or a large franchise, here are some merchandising ideas to boost your brand presence and bottom line

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services