marketing

10 Ways to Make Your Hotel Social Media Stand Out in 2025

Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect

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WhatsApp Hotel Templates for a Personalized Guest Journey

A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

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Hotel Guest Segmentation: 5 Basic Tips to Boost Conversions

Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

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Many Hotels: How to Maximize Profit Across Your Portfolio

How do you ensure every hotel in your portfolio thrives – not just survives. Optimizing the performance of a hotel portfolio can be daunting

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Google Introduces Travel Tool Updates incl. Hotel Price Tracking

One standout addition is a hotel price tracking tool, similar to Google Flights, which helps users monitor price changes. This feature is launching globally

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How to Maintain Hotel Occupancy Post Easter and into May

April and May are traditionally unpredictable months for hotel occupancy. Here are 5 strategies to help maintain strong occupancy through this period

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Backlinks and the Importance in SEO Strategy

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

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How Hoteliers Can Optimise Their Top Website Landing Page

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

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Good Marketing Starts with Google Ads …. Said No One Ever

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

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Hotel Website Audits are Important … Even for Revenue Managers

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

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