marketing

So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors

Today’s travellers plan their trips online. The sheer amount of information on the internet makes it easy for them to create unique itineraries that suit their specific wants and needs! […]

Using a mobile first approach in digital advertising will help improve performance across the board, whether your goal is to increase bookings or inspire engagement with your users

Easy to shop, easy to book, easy to plan, easy to communicate. In short, that’s what meeting planners love about hotels. It’s the job of sales and hotel marketing to ensure you are delivering

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation

With an 80 day average buying cycle for travel, it is important to not let travelers who visit your website once fall through the cracks. Here are 3 ways to get them back to your site and book direct

As many hotel revenue managers learned the hard way during past economic downturns, dropping rates during times of crisis can greatly affect your RevPAR

Many hoteliers have also included personalization as a key component in their global strategy. This translated into actions taken across the customer journey which, in turn, drove revenue

Here are the top five things you need to know in hotel digital marketing, including changes to featured snippets, key points to leverage TikTok, and rollout of video ad blocking in Chrome

You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action