marketing
Metasearch Meets AI: Hotel Listings Now Live in Gemini
Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page
Hotel Industry Update: Booking Trends and Top Performing Offers
Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]
GEO vs SEO for Hotels: 10 Comparisons
GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.
A Guide to Short-Form Videos for Hotel Marketing
Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue
23 Marketing Strategy Ideas to Increase Your Direct Bookings
To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition
Why Accurate Content Is The Most Important Hotel Amenity
We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy
The Evolution of Google Hotel Search Results
Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect
Why Build a Commercial Strategy for Your Revenue Management?
How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future
Automation for Hotels: 7 Best Practices to Save Time
Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed
3 Occupancy Based Newsletter Ideas for August Email Campaigns
In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked
