marketing

Metasearch Meets AI: Hotel Listings Now Live in Gemini

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

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Hotel Industry Update: Booking Trends and Top Performing Offers

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]

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GEO vs SEO for Hotels: 10 Comparisons

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

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A Guide to Short-Form Videos for Hotel Marketing

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue

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23 Marketing Strategy Ideas to Increase Your Direct Bookings

To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition

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Why Accurate Content Is The Most Important Hotel Amenity

We must see content as a dynamic part of our operations. Hotels need to adopt a more centralised, truthful, and reliable philosophy

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The Evolution of Google Hotel Search Results

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

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Why Build a Commercial Strategy for Your Revenue Management?

How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future

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person at hotel front office with notifications about a marketing campaign reflecting how automation can save time

Automation for Hotels: 7 Best Practices to Save Time

Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

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fingers on a keyboard with envelopes flying in air reflecting the value of a newsletter as part of a hotel marketing campaign

3 Occupancy Based Newsletter Ideas for August Email Campaigns

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

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