marketing

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

Here is the round up of Hotel Success Stories from our Expert Partners during May, touching on revenue, bookings and guest experience

In today’s evolving travel landscape, understanding diverse preferences of travellers is crucial for a hotel to attract and retain loyal guests

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7