marketing
How Strategic Marketing Revived Midweek and Weekend Booking
We share how a marketing revitalization generated increased bookings, diversified revenue streams, and set the foundation for long-term success
How to Define and Maximize Your Hotel Value Proposition
Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:
Metasearch Marketing for Hotels
Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms
Stop Selling Rooms. Start Selling Your Destination
Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination
Why Your Hotel Needs an Abandoned Cart Campaign
In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy
Unlock the Summer Surge: Hotel Campaigns That Convert
With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long
Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:
Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
How to Use ChatGPT to Create Guest Journeys and Save Time
By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want
The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups
