marketing

flexible person looking at a laptop reflecting the future of hotel booking policies and the balance of flexibility and revenue security

Future of Hotel Booking Policies: Flexibility vs Revenue Security

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

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person sitting in a hotel reflecting importance of understanding your guest behaviour and preferences which you can access via a CRM

6 Ways to Increase Revenue with a Hospitality CRM

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

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Maximize Google Property Promotion Ads for Your Campaign

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

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7 people on mobile and tablets reflecting importance to hotels in developing a digital presence

How to Maximize the Launch of Your Hotel Digital Presence

A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

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How Can Google Analytics Help My Hotel?

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

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Future of Influencer Marketing: From Visibility to Performance

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

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How Ignoring Guest Segmentation Is Hurting Your Profits

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

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Hotel Branding: Leverage Your Unique Selling Proposition

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events

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6 Social Media Trends Hoteliers Must Leverage in 2025

Here’s what’s making waves in social media and how you can use these trends to elevate your hotel’s online presence

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dog laying on magazine reflecting importance of marketing your pet friendly hotel

Strategies For Marketing Your Pet Friendly Hotel

So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

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