marketing

Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize the commercial impact of the coronavirus crisis

Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it

If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content

SEO for hotel websites is a strategy, that is often overlooked in favour of paid strategies such as PPC ads or Metasearch campaigns. NB: This is an article from Bookassist […]

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

2020 will largely be remembered for the impact of COVID-19. From a metasearch perspective, it will also be remembered for the introduction and expansion of paid placement products

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]

Many of you have seen event cancellations or travelers looking to cancel/re-book their stays. We’ve compiled a digital marketing checklist to ensure you have a list of items to review

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience