loyalty
Will Priceline Muscle in on Hotels With Loyalty Program
What’s good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut […]
Understanding Guest Experience and Loyalty
Delivering great guest experience leads to loyalty and while rewards systems, points and discounts can help they aren’t the natural way to build guest loyalty. At Experience Hotel we work […]
Increasing everyday engagement with loyalty programmes
Hilton’s recent shake up of its loyalty programme is a bold move for the company and will impact the whole travel and hospitality sectors. Rebranded as “Hilton Honors”, members are […]
Oracle Identifies Drivers for Consumer Loyalty and Impact of Technology Guest Experience
Today Oracle announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology […]
The Independent Hotel’s Guide to Engaging and Retaining Guests
Recently, a small hotel group asked us an extremely smart and on-point question: “How do I create a loyalty program that is not a loyalty program?” They understood that while […]
Accor: Loyalty schemes facing up to a personalised future
It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]
