loyalty

One of the earliest loyalty programs on record dates back to 1793. That’s 223 years ago. We’ve been doing this song and dance for a long, long time. The burning […]

Once upon a time guests would feel compelled to sign up for loyalty programs with their preferred hotels and earn some real privileges. The more stays a person had within […]

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and […]

The modus operandi of the travel industry is to leverage promise and exploit curiosity, tapping in to an emotional fear-of-missing-out as it urges us to invest in experiences and exploration […]

  The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]

Hospitality has always been a highly competitive industry, especially nowadays – with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with […]

Airline loyalty programmes are often transactional but surprising and delighting guests might be more effective. As airlines revamp their loyalty programmes, typically replacing mileage-based credits with dollar-based credits, potentially they […]

For years, marketing gurus and experts have taught a hotel to focus on driving bookings from their loyal customers. These are the guests who book a few times during the […]

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]