loyalty

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher […]

Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. The rapid evolution of the internet, advancements in technology and a growing […]

Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren’t even hotels. Online travel agencies are selling guests hotel stays […]

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time and again: […]

For long, getting to know what hotel guests want has been every hotelier’s bugbear. Ambivalent, unclear suggestions from customers impede hoteliers’ ability to take concrete steps to improve their services. […]

Last year Expedia made a suite of drastic announcements: it partnered with Marriott Hotels to offer travel packages, entered the hotel revenue space and struck a loyalty program deal with […]

In Part 1 we talked about loyalty – if it exists, what it looks like and if millennials even have it. Now we ask our panel of experts to discuss […]

One of the earliest loyalty programs on record dates back to 1793. That’s 223 years ago. We’ve been doing this song and dance for a long, long time. The burning […]

Once upon a time guests would feel compelled to sign up for loyalty programs with their preferred hotels and earn some real privileges. The more stays a person had within […]

Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]