loyalty

The equation is simple, a successful B&B loyalty program will drive more direct bookings at your property. The bookings that result from a loyalty program are particularly beneficial because they […]

Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer […]

The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down […]

Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]

Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be […]

Customer loyalty has always been a hot topic in hospitality, even though some marketing gurus suggest loyalty might be dying due to modern customers having too much choice via constant […]

At the Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews […]

The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]

In today’s travel landscape independent hoteliers work very hard to win a direct booking. So when you do, it’s important to encourage the guest to come back directly again and […]

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a […]