loyalty

The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]

Sam Shank, chief executive of hotel booking app HotelTonight, reveals why traditional travel loyalty programs leave a lot to be desired People tend to love loyalty programs and being rewarded […]

Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]

Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit […]

This time next summer Marriott International CEO Arne Sorenson will be hoping that a crucial element of last autumn’s US$13bn acquisition of rival Starwood Hotels – creating the world’s biggest […]

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

We know that hospitality customers are more demanding than ever before.  There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. NB: […]

Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]

As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]