loyalty

For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data from […]

In a highly competitive hospitality industry, you must do everything to attract new guests, and retain your old guests. NB: This is an article by Kashmira Lad, Senior Content Manager […]

Rewards programs are often hailed as a major way to increase direct bookings but, is a B&B loyalty program going to be the best option for your business? NB: This […]

As hotels prepare and refine their loyalty program strategies for 2018 there are apparently three key hospitality trends that the collective industry needs to prioritize. That is according to Barry […]

There’s an idea one is taught in business school that one should invest a lot of money into loyalty systems because loyal customers are the cheapest. The numbers are “obvious” […]

Is a loyal hotel guest more valuable than a first-time hotel guest? Tricky question. The inherent rules of hospitality would say no: All guests are equally valuable to the hotel. […]

Back in 2015, a guest staying at Starwood Hotels tweeted that his room was cold. A few days later, he walked into his room to find an alpaca throw, a […]

Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing […]

Over the past several years, hotel companies have grappled with the changing efficacy of loyalty programs, with varying results. After all, if a traveler is a member of 10 loyalty […]

Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. Thanks to the rise of food tourism, […]