loyalty

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

Leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Do your frequent flyers go out of their way to spend more with the airline?

The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.

What are simple actions frequent flyer program owners can take to increase loyalty revenues? Frankly – many frequent flyer programs today are behind the 8-ball in today’s competitive environment. On […]

It seems like all major brands today have hotel loyalty programs in place these days, but it’s no secret that they can be costly both in terms of time and […]

Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]

A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.

Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]

What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Would the program know? What loyalty tracking mechanism provides you with […]

To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]