loyalty

Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industry’s first successful customer-loyalty program, in 1981, almost every carrier has followed suit. These […]

Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among […]

Loyalty programs are as simple as: You book, you stay, you get points, and when you have enough points, you get free stuff—usually hotel rooms, but often gift cards, other […]

Globally, airline loyalty programs generate billions of dollars in sales every year. They are the pinnacle of all loyalty programs, and they’re what every company dreams their loyalty program could […]

With pressure coming from OTAs, home-sharing platforms and an unprecedented level of brand proliferation, the global hospitality market has never been more competitive. As a result, earning customer loyalty has […]

In a world where retailers understand the importance of keeping their existing customers and finding ways to have them come back to purchase repeatedly, the question needs to be asked […]

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]

The equation is simple, a successful B&B loyalty program will drive more direct bookings at your property. The bookings that result from a loyalty program are particularly beneficial because they […]

Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer […]

The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down […]