loyalty

What would your frequent flyer program do if the most valuable frequent flyer started flying with a direct competitor? Would the program know? What loyalty tracking mechanism provides you with […]

To reach and engage customers in 2019, companies need to deeply understand what today’s consumers value most to appeal to their personal needs. This is especially true in travel – […]

Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]

An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a hotel’s success. What’s the best way […]

In the past, hotel guest loyalty programs were more exclusive – travelers were invited to join only after having stayed a certain number of times. Today, many hotel companies invite […]

Demands from guests will naturally differ depending on their reason for visiting, and hotels, like all successful businesses, have to be prepared to meet the changing expectations of their clientele.

A new, updated Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member campaigns first launched almost three […]

Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industry’s first successful customer-loyalty program, in 1981, almost every carrier has followed suit. These […]

Hotel loyalty programs were created in the 1980s, a spinoff on airline loyalty programs implemented as marketing tools after de-regulation. NB: This is an article from Runtriz Marriott was among […]

Loyalty programs are as simple as: You book, you stay, you get points, and when you have enough points, you get free stuff—usually hotel rooms, but often gift cards, other […]