loyalty

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

The process of offering a service and then making the procurement stage difficult or unpleasant for the guest is called friction. One of the most common sources of friction is a hotel’s outdated website.

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

Leveraging from loyalty game mechanics requires data collection, loyalty tracking, and booking integration. Do your frequent flyers go out of their way to spend more with the airline?

The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.

What are simple actions frequent flyer program owners can take to increase loyalty revenues? Frankly – many frequent flyer programs today are behind the 8-ball in today’s competitive environment. On […]

It seems like all major brands today have hotel loyalty programs in place these days, but it’s no secret that they can be costly both in terms of time and […]

Work smarter, not harder. It’s an age-old sentiment that has inspired countless professional and personal agendas over the years. NB: This is an article by Terri Miller, CEO & Co-Founder […]

A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.

Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]