loyalty
Designing a Hotel Loyalty Program: Part 2
Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. NB: This is an article from Cendyn To […]
Designing a Hotel Loyalty Program: Part 1
Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. NB: This is an article from Cendyn To […]
Monetizing Data: How Much is Airline Loyalty Data Worth?
Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]
5 Predictions for Airline Loyalty in 2020
It’s fair to say that airline loyalty is moving faster than ever before. More programs are making micro adjustments rather than waiting for the 10 year refresh.
An Independent Hotelier’s Guide to Loyalty Programs
Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability.
Loyalty Programs Little Impact on Influencing Next Leisure Travel Booking
Past bookings or brand loyalty does not influence where travelers start their research, nor does it impact the amount of time spent researching or the number of travel options considered.
4 Critical Data Pillars for Building a Guest Intelligence Program
Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization
How Segmentation Techniques Can Power Guest Loyalty
Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.
The Importance of Data to Your Hotel Loyalty Programs
The challenge for hotels lies in figuring out what their loyalty program perks should be, whether the program value outweighs its costs, and obtaining and analyzing data to help measure the success.
Best Practices for Your Hotel to Profitably Engage Lower-Value Guests
Once your guests take notice of your personalized offers, they’ll want to start redeeming right away. How can you empower them to become active participants in your program?
