loyalty

Loyalty may be a strong word for the relationship travelers have with their hotel. If a competitor offers flexible perks, personalized service and consistent delivery many travelers will be willing to have a go

Airline feedback is broken. Everyone knows it, but nobody will admit it. NPS has passed its expiry date, and yet airlines still rate themselves on metrics that don’t serve their passengers.

There may not be reason to be fearful just yet but as the prospect of recession looms, safeguarding loyalty is becoming an imperative.

Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. NB: This is an article from Cendyn To […]

Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. NB: This is an article from Cendyn To […]

Successful data-driven airlines typically attribute value of the airline loyalty data they collect within the loyalty program based on the commercial application of that data. That is to say – […]

It’s fair to say that airline loyalty is moving faster than ever before. More programs are making micro adjustments rather than waiting for the 10 year refresh.

Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability.

Past bookings or brand loyalty does not influence where travelers start their research, nor does it impact the amount of time spent researching or the number of travel options considered.

Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization