Hotels

Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability

We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction

The more prepared you are to handle guest complaints, the less likely negative experiences will damage your hotel reputation and guest reviews

Responding to hotel guest reviews can be very time-consuming. There are a few tips to be as efficient as possible when dealing with this task

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

Staying updated with these digital marketing trends you can reach out to a bigger audience and optimise your resources to achieve better results

Negative hotel reviews need not be detrimental to your establishment’s reputation. Instead, they can be valuable opportunities for growth and improvement

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility