Hotels

Guest Loyalty Programs Provide, But They Cost

Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms revenue. NB: This is an article […]

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Crucial Online Distribution Channels for the Hotel Industry

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

How Google Ads Integration Elevates Your Direct Booking Strategy

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

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A Revenue Leader’s Guide to Hotel Budgeting and Forecasting

Hotel budgeting requires a strategic approach combining current performance, financial goals, revenue optimization strategies and cost control measures

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Yield Management: How Your Hotel & Spa Data Makes You Money

While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

5 Best Ancillary Revenue Ideas to Increase Hotel Revenue Streams

Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

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neon hotel vacancy sign reflecting need for hotels to adopt effective revenue management strategies around their room inventory

Best Practices for Hotel Inventory Management

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

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4 Ways a Hotel CRM Can Level Up Your Marketing Efforts

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

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What the Best Hotel Loyalty Rewards Programs Have in Common?

Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers

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