Hotels
Analytics and Marketing Ops: A Match Made in Heaven.
Today’s consumer is more value-oriented and less loyal than ever before, the rapid increase in startup culture has everyone looking for the next big thing and because of this, the […]
Lodging Forecast 2016
For the past several years we have put out our lodging forecast for 2016 at the beginning of Q4 as we’ve had time to analyze the data and hear from […]
Rugby World Cup boosts RevPAR
The opening weekend of the Rugby World Cup provided a boost to hotels in the host cities, which reported a ‘significant’ growth in revenue per available room (RevPAR). According to […]
Corporate Hotel Rate Negotiations for 2016
As the corporate and contract hotel rate negotiation season is about to begin, the outlook is for the largest increases in the past three decades. Corporate and contract rate negotiations […]
Growing Reliance and Trust in OTAs
Today more than ever American travelers are relying on the innovative web and app-based platforms developed by OTAs to effectively search, compare and book travel options across hotel brands, according […]
Hotels are dead, long live hotels
In the world of accommodation, it seems as if Airbnb gets all the attention. In just one week, hundreds of articles published on Airbnb covered everything from the founder’s San […]
Effect of TripAdvisor Reviews on Bookings
While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]
Advance Booking Uptick is Welcome News
As the fall season comes into full swing, hotels in major North American markets are experiencing an improved advance booking pace, as well as healthy increases in both transient (individual […]
Franc fumbles affect hotels in Switzerland
A look at STR Global data year-to-date July reveals that Switzerland’s hotels overall occupancy rate has not changed compared to the same period last year. The level could be maintained […]
Why booking on Google is bad for hotels
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]
