Hotels

If the term “search engine optimization,” or “SEO” for short, confuses you or evokes the practice of packing keywords into your website, you’re not alone. For years, using SEO in online […]

NB: This is an article by Trent Cockerham of Koddi.com Price accuracy in meta is a critical piece for campaigns to run smoothly. Having the rate display accurately between the ad […]

2015 was a pivotal year for alternative stays in India and a significant development was growing acceptance of online payment wallets In 2015, EyeforTravel predicted that while B2C plays in online […]

  When Airbnb first burst onto the tourism scene in 2008, offering people the chance to find cheaper-than-hotel accommodation in a number of cities, the millennials snapped it up. The […]

  NB: This is an article by Kelly McGuire, Executive Director Hospitality & Travel Global Practice at SAS 2015 was a busy year for Hoteliers. ADR, Occupancy and RevPAR achieved […]

  NB: This is an article by Dan Cross, GM of Nexa Hospitality The catchphrase is ‘content marketing’. It’s the top trend in digital marketing for the hospitality sector, so […]

  Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]

  NB: This is an article by Maryam Wehe, Senior VP of Applied Predictive Technologies In 2015, many hotels focused on introducing new technology, investing in new property layouts, and […]

  2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix? The pace with which OTAs […]

  A German regulator has ordered Booking.com to remove all “best price” clauses from its contracts with hotel properties in the country. The Bundeskartellamt (BKA), the German Federal Cartel Office, says the […]