Hotels

NB: This is an article by Robert Hernandez, Hotel Revenue Discovery Expert with Origin World Labs One of the themes I often explore in this blog is that Revenue Management is simply […]

NB: This is an article from e-Marketing Associates Being in the business of hotels is tough. Just when you think that you have the secret to success, you find out […]

NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]

Affiliate sites and online travel agencies have kicked brands out of first-page search results, according to a new report by L2. Across 452 non-branded keywords, TripAdvisor had the highest first-page […]

TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]

Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]

Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%.  IC Hotels has […]

Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]

Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]

A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]