Hotels

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

There are key strategies and tactics that a revenue manager can utilize to take their revenue strategies and profitability to new heights.

Sustainability and revenue management are not mutually exclusive; rather, they bolster each other, where ethical management fortifies financial performance

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests

There are two important aspects of guest value: share of wallet and time. It begins with determining what the economics of the guest look like

In the ever-evolving hotel industry, strategically benchmarking room revenue cannot be overstated. RGI, ARI, and MPI trio are the beacons guiding hotels

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages