Hotels
It’s time to question your revenue strategy
New hotels are breaking ground, renovating or reflagging in nearly every single market. Industry consolidation continues to fuel online behemoths like Booking.com and Expedia with no signs of stopping. A […]
Search Strategies to Protect Your Hotel Branded Keywords
When hotel marketers think about their SEO strategy, they usually think about what generic keywords they want to rank for. For example, “hotels in San Francisco.” But in the process, […]
Tips and tricks to get the best from your online booking engine
An online booking engine for your hotel is imperative if you want to capture direct bookings and reduce the commission you pay to online travel agents (OTAs). The majority of […]
Recover Lost Website Revenue and Drive Higher ROI Just Like OTAs
The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key […]
Creating a Revenue Strategy as Unique as Your Portfolio
The hospitality industry is the global provider of choice. All around the world, guests choose where to travel, how to get there, where to eat and sleep, what attractions to […]
Hotel social media source for travel inspiration – Instagram & Pinterest
In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked […]
Steady Rates and Inconsistent Bookings Ongoing Trend for US Hotels
Heading into the summer months, North American hoteliers are continuing to experience stable average daily rates (ADR) alongside decreases in bookings during the second quarter of 2017. According to new […]
Maximizing Revenue in Hospitality
Faced with increasing competition and more options for booking travel, how can hospitality CMOs deliver exceptional customer experiences while optimizing revenue? The hospitality business, like many other industries, is being […]
The 5 Dumbest Hotel Website Design Mistakes
Excuse us for stating the obvious: but of all the hotel marketing tools and tactics that exists today, nothing will ever be more vital and essential to your hotel’s success […]
Everything you need to know about property management systems
All hotels need some variation of a property management system (PMS). However they come in many different forms and are not all created equal. There are still properties trying to […]
